NRL – all 16 NRL teams wore the laces in Round 1 of the season, beginning on the 16th March 2007.
Brett Lee and Mike Hussey – Australian cricket players wore the laces against New Zealand in 2007.
State Hockey sides, Men and Women – all state sides wore the laces in 2007.
Australian Men’s Baseball – wore the laces at the Australian State Championships in Perth in January 2007.
Australian Woman’s Hockey – wore the laces in their clash against New Zealand in May 2007.
V8 Supercars – all drivers and crew wore the laces at Winton in May 2007 & confirmed their support for 2008.
Melbourne Victory A-League – wore the laces in 2007.
Newcastle Jets A-League – wore the laces in 2007.
Queensland Roar A-League – wore the laces in 2007
Melbourne Rebel Rugby Union – wore the laces in 2007.
Hopman Cup Tennis 2006/07- 120 ball kids wore the laces.
Adelaide International 2006/07 150 Ball Kids wore the laces.
Socceroos – wore the laces against Argentina in 2007.
Mondial Australian Women’s Hardcourts – all ball kids wore the laces in the 2007/08 event.
Australian Basketball WNBL – all teams wore the laces in the 2007/08 season & confirmed their support for the 2008/09 season.
Australian Basketball NBL – all 13 teams wore the laces in the 2007/08 seasons.
Australian Men’s & Woman’s Softball – wore the laces during their national tournament in Sydney in January.
State Cricket sides – Victorian, Queensland, South Australia, New South Wales, Tasmania & Western Australian teams all wore the laces 2006/07 season.
AFL - 9 teams wore the laces during the 2007 season.
Bata Shoes – named a black school shoe after Zaidee which was launched during its Back to School program which began in January. Bata Shoes sold 5,130 pairs of Zaidee shoes nationally, all of which had Zaidee’s Rainbow Laces in them. The program was supported with point of sale displays and national advertising.Skansen Giftware – launched the Zaidee’s Rainbow Poncho Beanie Bear in June 2007. 23,000 Zaidee Beanie Bears were sold nationally.
Australian Cricket Team – supported the laces in NZ Feb against Australia in Hadley-Chappell Trophy 3 games. 2007
New Zealand Cricket Team – wore the laces in NZ in Feb against Australia in Hadley-Chappell Trophy 3 games. 2007
Tennis Australian – program to be discussed for the future into 2008/9 events. 2007
Tennis Victoria supported the laces in all 800 clubs in Vic = 14,000 members. 2007