Australian Motorcycle Grand Prix, Phillip Island 2008 – Official Charity of the event.
AFL – All AFL umpires wore the laces and waived Zaidee’s Goal flags in Round 14.
Victorian Bushrangers – State cricket team wore Zaidee’s Rainbow laces in each game during the season 2008/9.
Vixens (Victorian Netball team) – wore the laces in their game on Monday 30th June 2008.
NRL – all NRL Referees wore the laces in Round 12.
V8 Supercar and Fujitsu – all drivers and crew wore the laces at the 2008 Ipswich event.
V8 Supercars – all drivers and crew wore the laces in 2008.
Mondial Australian Women’s Hardcourts – all ball kids wore the laces in the 2007/08 event.
Victorian Racing Committee – held a race at Flemington in January which was named the “ Zaidee’s Rainbow Foundation Plate” to support the awareness campaign.
Medibank International Tennis, Sydney - all ball kids and lines officials wore the laces in 2008.
Australian Basketball WNBL – all teams wore the laces in the 2008/09 season.
Australian Basketball NBL – all 13 teams wore the laces in the 2007/08 seasons.
Mornington Peninsula Football & Netball League – 4,500 football and netball players wore the laces in a Zaidee round in May 2008.
Bata Shoes – named a black school shoe after Zaidee which was launched during its Back to School program which began in January. Bata Shoes sold 5,130 pairs of Zaidee shoes nationally, all of which had Zaidee’s Rainbow Laces in them. The program was supported with point of sale displays and national advertising.
Bunning’s Warehouse – Sold Zaidee’s Rainbow Laces for a 4 week period in June. 17,000 pairs of laces were sold during this period.
Mike Brady – wrote and recorded a song called “Zaidee’s Rainbow” in June 2008 with the Australian Girls Choir singing the backing track.
Bata Shoes – in 2007 Bata Shoes named a black school shoe after Zaidee and sold 5,130 pairs nationally, all of which had Zaidee’s Rainbow Laces in them. In 2008 they again supported the Zaidee Rainbow Foundation and again sold the Zaidee shoe. This year’s program was supported with additional national billboards as well as a Foxtel Television commercial supporting Zaidee’s shoe.
AFL – Hawthorn Football Club – wearing the laces Friday 27th June, Round 14. 2008