OTI Racing (Melbourne) - named a 3 year old filly “Zaidee’s Rainbow”. The directors of the company are former Australian cricketer, Simon O’Donnell and well known racing identity Terry Henderson, who amongst other things, owned Melbourne Cup winner Doriemus.
Disability Sports Victoria – have thrown their support behind the campaign, as many of their members require transplants.
Bata Shoes have named a Black School Shoe after Zaidee this year and will launch it during their back to school program starting Jan 2007 – they sold 5,130 pairs nationally – all with Rainbow Shoelaces in them with on-shelf point of sale and advertising articles to support the Zaidee Shoe. Summer of 2007/8 they are again selling Zaidee’s shoe and adding national billboards as well as a Foxtel TV commercial supporting Zaidee’s shoe.
Skansen Giftware – launched the Zaidee’s Rainbow Poncho Beanie Bear in June 2007. 23,000 Zaidee Beanie Bears were sold nationally.
Middy’s Electrical – ongoing supporter of the Foundation both financial and stores selling laces.